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For Independent Device Distributors and Corporate Sales Teams

Every month a new rep isn't selling is a month you're paying for.

The 30-Day Rep Ramp Sprint installs a proven clinical conversation system into your team — so new reps stop fumbling through physician calls and start producing revenue faster.

Schedule a 20-minute call

30-day performance guarantee — details below.

Your reps are burning your relationships while they figure it out.

Independent distributors don't get paid until their reps close. Every month of ramp time is a direct cash drain — and the stakes are higher than most training vendors want to admit. A rep who fumbles a scrub-sink interaction with a surgeon you've worked with for years doesn't just lose a deal. They damage a relationship that took you a decade to build.

Generic sales training teaches reps how to talk. The Medical Sales Operating System teaches them how to think — specifically in the clinical environments, with the gatekeepers, and under the time pressure that defines medical device sales.

A complete medical device sales training system, not another workshop.

The 30-Day Ramp Sprint combines a live intensive with AI-powered practice tools your reps can use on their own time — so the learning compounds beyond the room.

Live
The Ramp Sprint Intensive
A focused 2.5-hour session that installs the MSOS Relevance Framework into your team — covering clinical conversation structure, HCP access strategies, and objection handling specific to your lines.
App
Medical Sales Simulator
Ongoing access to AI-powered voice simulations with physician, C-suite, and OR gatekeeper personas. Reps practice real clinical scenarios and receive scored feedback after every session — for as long as MSOS is installed.
App
The Unignorable App
A pre-call preparation tool that generates HCP-specific conversation intelligence — so reps arrive at every call already relevant to that physician's practice, patients, and priorities.
Dashboard
Principal Activity Dashboard
A private portal showing which reps are using the system, how many sessions they've completed, and how their scores are trending — so you know exactly where to focus your coaching conversations.

Installed in 30 days. Habit by day 90.

Kickoff call — calibrate the sprint
We map the sprint to your specific lines, your key accounts, and the clinical environments your reps are walking into. If you want the simulator customized to your products and the objections your reps face most, we configure that before the intensive.
The intensive — install the system
A 2.5-hour live virtual session with your reps. We install the Relevance Framework, work through real call scenarios with your products, and get every rep activated on both apps before the session ends. Recorded for on-demand review throughout the sprint.
30 days of rep practice — build the muscle
Reps use the Medical Sales Simulator and Unignorable App on their own schedule. You monitor progress through your principal dashboard. The system does the repetition work so you don't have to ride-along for every call.
30-day review — calibrate and continue
We review simulator scores against baseline, dashboard activity, and rep feedback on how their conversations are changing. This is a calibration point, not a finish line. We stay engaged through 90 days — recalibrating, coaching, and working with your team until the system is producing real behavioral change in the field.

We don't cash the check and disappear.

Most training vendors deliver a workshop, hand your reps a workbook, and move on. We operate differently — because a system that doesn't get used isn't a system. It's an expense.

At kickoff, we establish three things together: the number of sales conversations your reps are already having each week, the usage standard for the Unignorable App and simulator before each call, and your role as principal in holding the team to it. That becomes the baseline everything is measured against.

If your reps meet the usage standard and we don't see measurable improvement in simulator scores and clinical conversation quality by day 30, we don't walk away. We stay engaged through 90 days — recalibrating, coaching, and working with your team at no additional cost until the system is producing results.

What we can't do is produce results for reps who won't use the system. That's why the usage standard is established at kickoff — so everyone knows what the commitment looks like before the sprint begins.

What distributors ask before they book a call.

The Medical Sales Operating System is a behavioral framework for medical device reps built on 40+ years of clinical sales field experience. It teaches reps how to think inside clinical environments — navigating HCP access, OR gatekeepers, surgeon interactions, and objection handling — rather than following generic scripts. It's delivered through a live training intensive and AI-powered practice tools reps can access and use 24/7.
Industry standard is 6–12 months. The 30-Day Ramp Sprint compresses the critical clinical conversation skills into 30 days — installing a proven framework through a 2.5-hour live intensive and 30 days of AI-powered practice. Reps don't become fully autonomous in 30 days, but they stop fumbling the foundational interactions — physician calls, OR access, objection moments — that cost you relationships and deals in the first quarter.
Yes. The sprint is built for distributors whose revenue depends directly on how fast new reps can produce — where every month of ramp time is money out of your pocket, not a manufacturer's. Unlike generic sales training, the MSOS is calibrated for the clinical environments, gatekeepers, and time pressure specific to medical device sales: scrub-sink interactions, C-suite access, surgeon relationship dynamics.
Generic training teaches reps how to talk. The MSOS teaches them how to think — specifically inside a clinical environment. Most programs run a one-day workshop and hand reps a workbook. This system combines a live intensive with AI-powered practice tools reps use on their own time for 30 days, plus a principal dashboard so you can see exactly where each rep is in their development. The learning compounds after the room, not just during it.
At kickoff we establish a usage standard together: the number of sales conversations your reps are already having each week, and the expectation that they use the Unignorable App and Medical Sales Simulator to prepare for each one — about 10 minutes per call. That's the baseline the sprint is measured against. At 30 days we review simulator scores, dashboard activity, and rep feedback. If your team met the usage standard and isn't seeing a shift in how their clinical conversations are going, we stay engaged through 90 days at no additional cost — recalibrating and coaching until the system is working. What the commitment can't cover is reps who don't use the system. If usage isn't happening, that's a conversation between you and your team — not a training problem.
Yes. The kickoff call before the intensive is specifically for calibration — we map the sprint to your lines, your key accounts, and the clinical environments your reps are walking into. If you want the Medical Sales Simulator customized to the objections your reps face most often with your specific products, we configure that before the intensive session.

If your reps' ramp time is costing you, let's talk.

A 20-minute call is enough to determine whether the Ramp Sprint is the right fit for your agency — your lines, your team size, your timeline. No pitch deck, no obligation.

Schedule your 20-minute call

We work with a limited number of distributor agencies at a time to ensure each sprint gets full attention.